3/16/2024 0 Comments Point of sales system problems![]() ![]() In many organizations, they form the stereotypical cat-vs-dog relationship even when they hardly need to at all. Yet, despite their near synonymous functions and tight interdependence, sales and marketing teams often find themselves at loggerheads, sometimes as rivals but mostly as convenient scapegoats for missed targets and epic fails. In contrast, a discordant relationship between the two departments will reduce the bottomline and trigger productivity inefficiencies that cost companies around $1 trillion per year, as cited by Salesforce. Marketing and sales working together in synergy have been known to achieve two-digit annual growth rates and improve a company’s chances of closing deals by as much as 67%. Sales and marketing share a lot in common - including the crucial roles they play in customer engagement, revenue generation and organizational growth. Guest Post by Max Altschuler, founder of Sales Hacker and the Sales Hacker Conferences.
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